The platform has so much diversity in styles of content and there is no clear formula to success. Instead TikTok makes it about engagement. Videos that people watch and love get shown to more people. PERIOD. Simple reach rules allow video creators to focus on what is really important… creating quality content!
In the past year though a new player has emerged in the industry and its exploding in a massive way. TikTok (originally Musical.ly) was simply a way for people to remix video sequences with musical overlaps. In the past year however the platformed has matured very quickly. Here are 3 reasons you need to start taking TikTok seriously.
TikTok is not the first competitor to dive into the video competitor realm. Vevo, Vine and many other would be upstarts have attempted to capitalize on the medium in order to explode on the scene. However, none have found nearly the level of early adoption. TikTok has a worldwide monthly active user base of over 500 million and the platform has barely even scratched the surface of North and South America. This is no chump change! That level of usership is showing a truly international platform that is mobile driven and connecting with communities internationally in a big way.
Organic Reach is Worth its Weight in Gold!
Algorithms are constantly the bane of every content creators existence. Trying to constantly create content that stands up while at the same time gets seen by as many eyes as possible is a constant struggle. Understanding the ins and outs of the algorithms feels like you need a PhD in Social Media to really create something that gets seen. Not true on TikTok. The platform has so much diversity in styles of content and there is no clear formula to success. Instead TikTok makes it about engagement. Videos that people watch and love get shown to more people. PERIOD. Simple reach rules allow video creators to focus on what is really important… creating quality content!
Successor of Vine
Many will remember not too long ago there was a similar video platform that was blowing it up in the micro content video world. Vine was a powerhouse that gained traction in its content and gained enough potential to be acquired by Twitter. While Vine was buried by Twitter HQ its seems that TikTok has taken up the mantle and learned from its mistakes. Unlike Vine that quickly developed into a comedy platform TikTok currently is a diverse patchwork of content from comedy and music to art and business. The diversity of the content being created is driving the diverse community growth and welcoming new creators every single day with unique styles and view points.
The Bottom Line
Here is the bottom line folks, this massive beast of a mobile app is currently engaging larger and larger audiences every single day. As it starts to explode onto the North American scene expect that number of 500 million monthly active users to skyrocket. Whether you are a musician, artist, or creator of any kind this platform is built to get your content in front of as many eyes as possible, no algorithm battles necessary. Last but certainly not least if you are in business the cost of reaching this audience is relatively low because of the young age of the platform. If you are interested in advertising to a young and international audience look no further!
Who is Dan Willis?
Dan Willis is the Millennial Motivator, an international public speaker engaging audiences on how community and relationships are the future of marketing in the millennial marketplace. Connect with him on LinkedIn, Twitter and if you’re really into what he does, Book a time to chat.