Joana Rita
context, content and consistency are a fundamental part of building up a community.
you will need to define what you are going to talk about (content), you will have to plan ahead with evergreen content and an active presence (consistency) and you should listen to what people are saying and what's happening on the platform (context).
⚠️ this is an article I wrote for a specific twitter training I was asked to give. I will not have time to review it, so please forgive me in advance for any english mistakes.
a5 some features for good communities: #twittersmarter
??a good community manager w/ strong social skils
?️ clear rules
? a well defined purpose
?️ a meeting point (IRL or online or both)— ? joana rita sousa ? ?? (@JoanaRSSousa) July 25, 2019
define your purpose
ask yourself: what do I want to do on Twitter?
here are some options:
- to be a lurker and stay silent
- to be part of a community that already exists
- to create a community around a specific topic (for example, I created #twitterchatpt)
- to be recognised as an authority on a certain field of expertise
depending on your answer consider using a scheduling tool like tweetdeck to help you gain a consistent presence. warning: don’t rely ONLY on schedule tweets. define how much time you will spend daily on Twitter (it can be twice a week, for example).
a6
– have a plan, so you chan change the plan;
– have a social media crisis manual ready;
– if you don't know what to say, talk less and listen more.#twittersmarter— ? joana rita sousa ? ?? (@JoanaRSSousa) December 17, 2020
listen and search
write down some lists:
- of the people you admire the most on your field of interest
- of the people that are your competitors
- of the people that you don’t admire but that are relevant to the topic you’re interested
search for those people on Twitter and create a Twitter list with their handles. you don’t have to follow them to know and read what they are tweeting about.
listening, searching and watching other communities is a great way to learn the “how to”. this was how I learned how to create my own twitter chat.
a2: the first step is to CONNECT and engage in conversations. find your audience and say hello. practice social listening. ask questions. #twittersmarter
— ? joana rita sousa ? ?? (@JoanaRSSousa) December 19, 2019
engage
define the # you’re interested about and do a search, now and then, for tweets with those #.
this is a great way to meet new people and to engage in conversations where you can add your 2 cents to. also, it can give you content to tweet about – use this tactic in a curator kind of way.
a4
– please avoid having a # that's so general that it doesn't point out your brand
– # should be easy to write and to read
– # should not be too long
– don't over-hashtag your tweets #TwitterSmarter— ? joana rita sousa ? ?? (@JoanaRSSousa) December 26, 2019
create your own #
having your specific # can be a great way to build a community around a topic. take a look at Madalyn Sklar’s work with #TwitterSmarter.
Madalyn had a podcast a few years ago, about Twitter and it turned out to be a twitter chat. now it’s more than that: it’s a symbol of a community that dedicates time to learn and share about Twitter (and marketing).
a5 focus on the Fab Four:
?- context
? – community
?✍️?- content
? – consistency#TwitterSmarter— ? joana rita sousa ? ?? (@JoanaRSSousa) December 17, 2020
remember The Fab Four
context, content and consistency are a fundamental part of building up a community.
you will need to define what you are going to talk about (content), you will have to plan ahead with evergreen content and an active presence (consistency) and you should listen to what people are saying and what’s happening on the platform (context).
A4a: Quality is something that requires dedication in your analysis. It can lead you to know the community around you, the conversations around your brand / profile. #twittersmarter
— ? joana rita sousa ? ?? (@JoanaRSSousa) October 31, 2019
focus on quality over quantity
Aim for high-quality tweets. They help you understand your audience. It isn’t easy, though. It takes time and persistent effort to continuously post useful content that’ll entice your followers to respond and engage. The more quality tweets you post, the more conversations you’ll initiate with your community. (Madalyn Sklar’s blog)
I hope this article can help you jump in a community on twitter or to consider building a new one.
remember to have fun. let’s tweet & shout.